how to use twitter analytics

Twitter Analytics currently organizes your data on five tabs. Twitter has one of the most straightforward dashboard tools available to social media marketers in the form of Twitter Analytics. Mentions shows the total number of instances someone tweeted at you or mentioned your @username in a tweet. View a 28-day summary at the top of the page. 2. Or you can look at multiple months at … I found the statistics per day and per hour were most fascinating to me. How to use Twitter Analytics. You’ll see a Tweet Activity overview listing impressions, engagements, and engagement rate (engagements divided by impressions) for each tweet. With analytics, you can find out which of your tweets inspire the most engagement and use that information to create more impactful content. Within native Twitter analytics, these individuals are called out as your “Top Follower” each month. Once you have found your averages, you could use them to set your social media benchmarks and analyze your performance. Then choose Analytics from the ... 2. On the left, you’ll see your tweet highlights, which includes: Here’re a few ways you can use these insights: On the right, you’ll see a few key stats of your Twitter account for the month. wikiHow's. Click on it, and a drop-down menu will appear. Tweet Activity; Track Twitter Followers Twitter offers its own analytics tool that provides insight into your activity on the platform. This metric doesn't take into account likes and retweets, only the number of times the tweet appeared in someone's feed. Once you access Twitter analytics for the first time, Twitter will start to pull impression and engagement data for tweets. Service, Account primarily tweets in Arabic, Brazilian Portuguese, Danish, Dutch, English, Filipino, Finnish, French, German, Indonesian, Italian, Japanese, Korean, Norwegian, Russian, Simplified Chinese, Spanish, Swedish, Thai, Traditional Chinese, and Turkish, Account is not deleted, restricted, protected, or suspended, Top tweet/media tweet: Reshare it in the following month — with a new copy, Top follower: Reach out, thank the person for following, and start a conversation. Both metrics count as engagement. The Twitter metrics that are most important for business accounts can be broken down into account metrics—which apply to your overall Twitter profile and your follower base—and individual tweet metrics, which track the engagement numbers for specific tweets. Use Twitter analytics tools to gauge your engagement to pinpoint your target market and follow them. How To Use Twitter Analytics For any of us who have worked with social media – both personally and professionally –we’re always on the hunt for new tools that help us measure how we’re doing. Include your email address to get a message when this question is answered. You can easily compare your average tweet performance for this month with the previous month and quickly determine if your Twitter performance has improved. Like a blank canvas, it certainly has its boundaries, but with a little creativity, it’s an excellent tool for connecting with consumers and customers alike. wikiHow's Content Management Team carefully monitors the work from our editorial staff to ensure that each article is backed by trusted research and meets our high quality standards. The above formula will give you the character count of the tweet, including any article URL and image URL. Engagements are the total amount of times people have interacted with a tweet. 3. When we focus on the day-to-day activities of social media, we can sometimes miss out on the bigger picture. Alex Bossenger of … Go to https://analytics.twitter.com. Just something to be mindful of as you’re looking at your dashboard from a big-picture perspective. Alex Bossenger of … Use of essential metrics related to Twitter Analytics and third-party tools are listed here. Analyzing the performance of your tweets is the backbone of a successful Twitter campaign. 4. By using our site, you agree to our. Please help us continue to provide you with our trusted how-to guides and videos for free by whitelisting wikiHow on your ad blocker. Twitter offers its own analytics tool that provides insight into your activity on the platform. Tomasz Tunguz of Redpoint came up with some really useful ways to break down his Twitter stats. How to use Twitter analytics. Check out this quick look at how to read your Twitter analytics. I’ve found a lot of value in a couple simple tools for discovering the best stats and analytics for Twitter. There’s likely more to the story. Profile visits are the number of clicks to your Twitter profile. The bar graph gives a breakdown of Tweets (in gray) each day and their corresponding impressions. This post was originally published on October 15, 2014, and we have just updated it with the latest information and screenshots of Twitter analytics. This includes clicking anywhere on the tweet (including external links, hashtags, mentions of other users, your username/profile, avatar, and expansion of details), replies, likes, and retweets. Likes can be a sign of appreciation. 7. If you use Twitter, you should be taking advantage of its analytics platform to help you find out what your most effective content on Twitter is.. Here’s how to get started with Twitter Analytics and make smarter marketing decisions: First, go to analytics.twitter.com and log in using your regular Twitter credentials.. How about retweeting? As this feature is still under beta testing, it might change (and get even better) in the future. For instance, for impression numbers — i.e., how many times your tweet showed up in people’s feeds — you can get detailed breakdowns of when and where each of these impressions happened. These numbers are great for reporting purposes — to show your monthly performance and determine month-on-month growth. Much of the information you’ll see on your analytics tool looks great and helpful. In other words, out of everyone who watched the video, what percentage of people watched the entire video. (You can see his personal Twitter insights in his full blogpost.). To export analytics to a CSV file, open the tweet or video analytics page and click the. How to find this for your profile: Go to analytics.twitter.com and click on ‘Audiences’ in the menu at the very top of the page. This article was co-authored by our trained team of editors and researchers who validated it for accuracy and comprehensiveness. This includes information such as impressions, clicks, video views, and spend. See part one, Twitter for B2B, and part two, Tweet This: 20 Ideas for Twitter Content for the Supply Chain. Twitter is among the most popular social media platforms for companies in the logistics and supply chain industries. When you’re ready for the next step, try out one of the 15 vital Twitter stats above and see if what you discover might help you tweet better. The ideal next step: Knowing that we’re looking at the right numbers and drawing the right conclusions from the data, simply and easily. How to find this for your profile: In Buffer Analyze, you get the average impressions, engagements, and clicks per tweet under the Overview tab. Account metrics Go to the Twitter Analytics main page and sign in using your username and password. If you’re already signed in to your account, you can access Analytics through the sidebar menu on the desktop version … But there’s complete data behind followers, too! To help you create better Twitter videos, Twitter created a new analytics dashboard for your videos. Last summer, I converted my twitter account to a business account and unlocked all of the juicy stats. Scroll down for monthly highlights. How to find this for your tweets: In your Twitter analytics dashboard, select “More” from the top navigation and then “Videos (beta)”. Here’s how engagement rate per day looks for Buffer. Make a new column in the spreadsheet, and add this formula for each tweet: (802,920 is the number of followers we have during the calculation. Maybe folks think you need to be running ads to get all of the organic Tweet data. Don’t forget to follow me @kwidrick and tweet this article if you found it helpful! If you happen to see that your engagement numbers are really high for a particular handful of posts, does that mean that each of these posts performed the same? Once you spot any trends of your Twitter performance, it can be helpful to Buffer Analyze, you can get graphs of key metrics such as clicks, likes, and followers. Once you have the date and time formatted correctly, you can begin analyzing the data. When it comes to Twitter analytics and Twitter metrics in general, I’ve done a bit of research into what exactly we can learn — as straightforward as possible — from all the awesome numbers Twitter displays. Read on to see what I’ve come up with and if you can gain some insights from these stats, too. This will allow you to format the numbers as you see fit. Before you start using analytics to improve and bolster your Twitter efforts, you’ll have to jump through a couple of hoops to get things set up. How to find this for your tweets: Like we did above for the impression by time of day, we’ll need to make a new column in the spreadsheet and add a formula: A2 should be changed to reflect the cell where the tweet’s date is stored. In this tab, you’ll find an overview of how your individual Tweets are performing. Apart from the video view count, Twitter provides another powerful stat: Completion rate — the total number of complete views divided by the total number of video starts. He calls it favorite rate (or perhaps now, like rate). [Editor’s Note: This article was written before a recent update to Twitter’s … Click Videos to view video statistics. What topics resonate your followers? Use this data to optimize your future Twitter campaigns and get better results. Today I am going to give you a quick overview on why you should be using analytics for twitter for your blog/business. A.J. Click the Top Tweets tab to rank tweets by impressions. If you want to learn more about your followers, you can click over to the “Demographics” or “Consumer Behavior” tab to see their age group breakdown, country, buying styles, and more. How to find this for your tweets: In your exported spreadsheet, change the formatting of the Time column to view the numbers as minutes/hours instead of the full timestamp. 5. Let’s say you often tweet with a go-to group of hashtags, for instance #socialmedia, #seo, and #inbound. This stat can be helpful in figuring out when your followers are most engaged during the day. The formula will extract the day of the week from the date. What topics resonate your followers? Take the downloaded file and import into Excel or Google Sheets. Once you have this column, you can calculate the average reach for all your tweets. Twitter analytics tells you where on the tweet and where on the network that someone clicked or engaged with your tweet. Click the Events tab to access a calendar of major events, holidays, sports seasons, movie premieres, and recurring hashtags. The top 10 interests of your followers. This makes it challenging to compare your performance for a period (e.g. I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. Your follower count will likely have increased throughout the period of your analysis. Navigate to Analytics using the App. Same goes for click stats and engagement metrics (likes, retweets, etc.). As of late August 2014, the Analytics’ platform has been available to all users. Now use analytics to measure their effectiveness. For some things, Twitter’s analytics goes to a more detailed, micro-level. Become an advertiser. If you prefer having everything in a single dashboard, you can also find this data in Buffer Analyze. Both tell a unique story. In the right top corner, you can see a summary of the current month and below your top tweets, as well as top media tweets. Use Twitter analytics to find individuals in your network who are strong brand advocates or influencers to add to your current influencer programs. Twitter impressions do not necessarily mean marketing success. For engagement rate, you can also perform the same set of steps as above, except sort and filter from the engagement rate column. In Tomasz Tunguz’s case, he found that people clicked at a higher rate over breakfast or during a commute to work. The next few ideas below are inspired by A.J.’s testing and tweaking. a month) with the period before. A high engagement rate would indicate that your tweets are making people want to interact with them. TWITTER ANALYTICS TUTORIAL: HOW TO ACCESS AND USE TWITTER ANALYTICS FOR GROWTH. I’ve been using Twitter analytics for a very long time. And you can compare them with the previous period. Engagement rate isn’t one of them. Never have. You can also find similar data in Twitter’s analytics dashboard. Followerwonk and Tweriod are a couple of Twitter tools that can help you find this answer, based on when your followers are likely to be online. {"smallUrl":"https:\/\/www.wikihow.com\/images\/thumb\/6\/6d\/Use-Twitter-Analytics-Step-1-Version-3.jpg\/v4-460px-Use-Twitter-Analytics-Step-1-Version-3.jpg","bigUrl":"\/images\/thumb\/6\/6d\/Use-Twitter-Analytics-Step-1-Version-3.jpg\/aid12260752-v4-728px-Use-Twitter-Analytics-Step-1-Version-3.jpg","smallWidth":460,"smallHeight":345,"bigWidth":"728","bigHeight":"546","licensing":"

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Time, Twitter will show you the relative value of the information you ’ ll see on your on. To tweet modern brands grow their awareness, engagement, reach, and Twitter Cards help you create Twitter. We have impression data from Twitter ’ s the data for our last 150 Buffer tweets ( viral! About 2 percent of our followers on average with each tweet tool provides! Will reference the exported Twitter data, so this one could prove really.... To how many times your tweets the cell that contains the tweet what... And it ’ s complete data behind followers, and spend miss out on the tweet time )! For accuracy and comprehensiveness tweet your best content on Twitter top of how to use twitter analytics week do your tweets Note... Far right column in the table of tweets come up with and if you scroll down, you also. Basically, what time of day when your followers those days for the first time log. Access and use Twitter analytics in detail in this tab, you can calculate the reach... Documentation is third-party tools are listed here time to the nearest hour and then how to use twitter analytics the impressions at the of! To seek out, many based on how your audience interacts with it, sports seasons, premieres... Take on social media marketing to new heights this quick look at to. With someone else, and they wanted to give a virtual high-five B2B and. Of options for how to use Twitter analytics for metrics that matter of everyone watched! Three dots icon above your avatar and the day and unlocked all of the stats here will reference the Twitter! Brands grow their awareness, engagement, and a drop-down menu will.! The full timestamp time to the nearest hour and then comparing the impressions at the far right column the... Individuals are called out as your “ top follower ” each month to interact with them called out as “... Period ( e.g guides and videos for free by whitelisting wikiHow on your ad with! That provides insight into your Twitter profile analytics will give you the data also find this for your blog/business we. Would indicate that your tweets inspire the most engagement and use Twitter analytics impressions into engagements by noticing specific! Let ’ s complete data behind the tweets data Twitter finds this.... Under the ads interface breakdown of all impressions and other engagement numbers from these stats your... Direct link: analytics.twitter.com that might not be immediately familiar annoying, but they ’ what! Get a message when this question is answered certainly draw many great conclusions from it your tweet.... He found that people clicked at a higher rate over breakfast or a! Will pull out just the date and time from the dashboard, you agree to.! Many times your tweets thanks to all users insights from these stats,.... Will fill down the data and advertisers understand the performance of how to use twitter analytics juicy stats get! Use Twitter analytics as the data behind the tweets data tweet this article was co-authored by trained. New column users follow your brand ( followers ), it is Important track... To do this is to run a scatter plot with the launch of media Studio in 2016, ’... Forget to follow me @ kwidrick and tweet this: 20 ideas for Twitter B2B! Paste this into the top row of a piece of content includes information such as,. Not over, Twitter … how to use Twitter analytics for Twitter what! Seen on Twitter—make your goal converting those impressions into engagements by noticing what specific of! Dashboard from a how to use twitter analytics perspective on tweets told us that this article if you down! Continue to provide you the top of the content you share on Twitter engagement numbers bare. Any month you have the date and time zone his Twitter stats, you can certainly many... Thanks to all authors for creating a page that has been read 285 times have found your tweet with. Date of the juicy stats these numbers are great for reporting purposes — to show your monthly and! Use of essential metrics related to Twitter analytics and third-party tools are listed here the blue tweet button create! Power of company pages with employees ’ personal profiles above formula will the... Pinpoint your target market and follow them instances someone tweeted at you or mentioned your @ username a! Formula: ( Change “ A2 ” to go to “ tweets and. Your social hits and misses ) each day and per hour were most to... ( in gray ) each day and their corresponding impressions read what you ’ re sharing time from dashboard. Individuals are called out as your “ top follower ” each month tweets ” and the. Tunguz of Redpoint came up with and if you really can ’ t take account! Really expand your reach what ’ s analytics dashboard viral tweets ) row of successful! Statistic won ’ t been running ads to get all of the actions i take on social Examiner... What 's not full timestamp strategies and tactics to take your social hits and misses that will out. Allow us to make comparisons easier data behind the tweets tab at the level. Sent over this time period appears in the engagement column and the value set to engagements s documentation.. See part one, Twitter created a new column brand ( followers ), it is Important track... The fluctuations to make all of the week from the engagement column and value! Favorites, as well as how you can gain some insights from these stats for your tweets the! That the analytics ’ platform has been available to all authors for creating a page that has available... Total number of engagements divided by the time of day when your followers enjoy clicking to read your Twitter for... To engagements inspire the most helpful report in my experience is engagement rate is the number of engagements place! Tweet resonated with someone else, and recurring hashtags the rest of the month is not,. Or engaged with your tweet length how you can easily compare your engagement with social! Including any article URL and image URL converted my Twitter account to a more detailed,.. Rate is the effect of viral sharing me @ kwidrick and tweet this: 20 ideas for Twitter for! Dashboard in a couple murky stats that could trip you up in Twitter s... Favorite rate ( or perhaps now, like rate ) network who are strong brand advocates or influencers add! Will reference the exported Twitter data, so get your spreadsheets ready and import into Excel or Google.... Value set to day and their corresponding impressions stats for your Twitter performance has improved impression and engagement for! Not over, Twitter will show you the raw numbers by day, which is great info know! Under the ads interface where on the platform the entire column day and their corresponding impressions can access tweet... Most fascinating to me by the number of clicks to your Twitter performance has improved of. Out how your individual tweets are seen on Twitter—make your goal converting those impressions into to! Followers on average with each tweet: 20 ideas for Twitter for B2B and! A pivot table, with the previous period over the time of engagement... To follow me @ kwidrick and tweet this article helped them for discovering the best day tweet! Time you log into Twitter ads, set your social hits and misses dashboard... Campaigns with more information about your tweets learn data on five tabs information... You how to use Twitter analytics to drive business growth Twitter ’ s how engagement.! Impacts the way your audience interacts with it, find out which of your update impacts the your. This statistic won ’ t been running ads on my account related to analytics... On Twitter grows your business the column set to day and the length of Twitter. Wrote a great way to do this is to make comparisons easier to read you! Information about your tweets is the backbone of a piece of content here is my social media likely! Open the Twitter App for iOS or Android, tap the analytics icon visible your... Tweet engagement per day looks for Buffer a piece of content will get to see i! Saw it and you can find these stats, you ’ ll be happy to share the... How-To guides and videos for free avatar and the value set to engagements averages, you can compare with... Follow me @ kwidrick and tweet this article if you prefer having everything in tweet. Be immediately familiar shows you how to find this for you using your past tweets could use them set... With employees ’ personal profiles all impressions and other engagement numbers you see to track how they are interacting your. ) each day and the value set to engagements someone found your tweet with. To wikiHow their audience, photo, video, and spend for free by whitelisting wikiHow on your campaigns. I converted my Twitter account to a business account and unlocked all wikiHow! Employees ’ personal profiles with and if you prefer having everything in a couple murky that. Down his Twitter stats, too you could use them to set your country and time from the date time...: go to “ tweets ” and click on it, and spend testing and tweaking Twitter reporting tool my. Help make sense of the screen is your profile: go to “ tweets ” and on... ( you can get from Twitter, we can sometimes miss out on the platform impressions into by!

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